Top Johnnie Walker Blue Label Ultra Secrets

This can be a globally allotted launch constructed from scarce shares, like whisky from ghost distilleries which might be not in operation. Under 888 bottles have been built throughout the world.

Diageo is a global chief in beverage Alcoholic beverages with An excellent assortment of brand names throughout spirits and beer groups.

Johnnie Walker’s 5 years of exploration and growth have intended that the knowledge received is currently being applied through the variety of Diageo goods.

Aroma: Deep waves of dried fruits, antique oak, and refined smoke with whispers of dark chocolate and florals

Our DRINKiQ programme aims to lift the 'collective consume IQ' by escalating general public awareness of the effects of Alcoholic beverages and supporting liable drinking.

This new, light-weight bottle can be a issue of exquisite attractiveness; but a lot more importantly, it demonstrates what is possible With regards to lightweighting glass. We will go on implementing these learnings across our variety, taking extra progressive strides as we look to the future of Scotch.”

The result is surely an market-1st that, along with acquiring exquisite attractiveness, showcases what luxurious, lighter-bodyweight, decreased-carbon bottles of the longer term could seem like. As Component of the Diageo Spirit of Progress action plan, Johnnie Walker aims to reduce the excess weight of glass Employed in its packaging; an ambition that's targeted at reducing the level of carbon emissions affiliated with packaging.3 Even though the technological know-how just isn't however available to launch bottles of this fat at scale, permanently, the expertise Johnnie Walker has garnered is previously getting placed on lightweighting assignments through the Diageo portfolio.

Johnnie Walker Blue Label Ultra could be the brand name’s lightest 70cl Scotch whisky glass bottle so far and to the most effective of the brand name’s know-how and research, the globe’s lightest 70cl Scotch whisky glass bottle2 . The look usually takes bold strides and dares to experiment that has a recognised paradigm of luxury.  

Weighing 180 grams, the Blue Label Ultra bottle can be a glimpse into the way forward for sustainable luxurious spirits packaging

Learn more about Spirit of Development – our world wide ESG programme to aid make a far more inclusive and sustainable world.

5 years back, Johnnie Walker established out with a selected ambition; to maneuver the spirits field forward. Having observed that a lot of luxury classes had been heading in a fresh route – ‘sensitive’, as an alternative to ‘significant’ – the model sought to experiment with considered one of its most luxurious whiskies. Aiming to thrust the boundaries of lightweighting glass, all from the title of development.

“We took our eyesight into a crew of skilled glassmakers and through a five yr check-and-discover procedure gradually found how to make elegant, light-weight glass. The complex troubles that lightweighting provides led us to incorporate various design and output technical specs that we could not have envisaged At first of our journey; in the requirement of the tear drop shape which we have moulded to continue to mimic the enduring square form of Johnnie check here Walker bottles, into the addition of the protective cage to permit for your round foundation, plus the hand-generating and filling of each individual bottle to stop damages in creation.”

Aroma: Deep waves of dried fruits, antique oak, and delicate smoke with whispers of dim chocolate and florals

In whisky packaging, luxurious ordinarily indicates major—think thick bottles with significant stoppers that double as trophies on the shelf. Johnnie Walker hopes to upend that pondering and embrace the Idea that lithe is deluxe.

It is a 1-off bottle for now illustrating the art of your doable, being a layout experiment and redefining lightweight as luxury. We will continue to apply these learnings across the broader Diageo vary.

Liquid Gentle enveloped website visitors within a mesmerizing interaction of sunshine and shadow, with transferring mild passing as a result of glass varieties and projecting exquisite designs onto white partitions.

Because the time of its founder, John Walker, people who blend its whiskies have pursued flavour and excellent earlier mentioned all else.